We've all been there: you've got a major site redesign to improve the user experience. When upper management starts asking tough questions about how the UX team knows the new website/application will be better than the old one, do you have a ready answer?
This webinar will help you begin your next redesign with user experience benchmarking so you can quickly and easily report back on your UX redesign project's success.
Listen this webinar to learn to:
- Identify business objectives before embarking on a user experience redesign
- Establish key performance indicators
- Develop quantitative data for benchmarking user experience
- Conduct benchmark analysis on competitor websites
- Use data visualization techniques to quickly and beautifully report quantitative data