Journey Mapping Workshop Toolkit
The master plan for your journey mapping workshop.
Each experience someone has with your organization is not a discrete, isolated event. It's one of a series of interconnected interactions that form a journey, over time, with your organization.
Journey mapping provides a collaborative, visual representation of how your users use your website/product/service which helps:
Materials You'll Need
Welcome to the Journey Mapping Workshop Toolkit
Journey Mapping Planning Toolkit
Introduction to Journey Mapping
Journey Mapping as Storytelling
Five Step Journey Mapping Process
Key Elements of Successful Journey Maps
Step 1: Planning Journey Mapping Activities
Step 2: Gather
Download: Journey Mapping Workshop Toolkit
Developing Valid Personas
Preparing for the Workshop
Workshop Rules & Best Practices
Download: Journey Mapping Research Toolkit
Developing a Research Plan
Conducting User Research
Download: Journey Mapping Reporting Toolkit
Reporting Journey Mapping Findings
Favorite Journey Maps: Activity
Create Your Journey Map Deliverable: Activity
Invest in your career today and have more fun at work in 2018.
Pre-register through Dec. 10, 2017 at a discounted rate. (Regular rate $399.)
We offer full refunds
up to 30 days after purchase.
Your class will play
in any modern browser.
Take the class
at your own pace and
in your own time.