The Journey Mapping Workshop Toolkit gives you everything you need - templates, checklists, resources, and helpful "how-to" videos - to conduct journey mapping workshops. 

What is journey mapping?

Each experience someone has with your organization is not a discrete, isolated event. It's one of a series of interconnected interactions that form a journey, over time, with your organization.

Journey mapping provides a collaborative, visual representation of how your users use your website/product/service which helps:

  • Deliver consistently great experiences, in particular in complex interactions with your products or services;
  • Identify gaps in content and functionality and between key touchpoints; critical moments; and opportunities for innovation based on user needs and business objectives;
  • Breakdown silos in your organization that get in the way of how people interact with your products and services;
  • Identify critical gaps, pain points, and points of failure in your user's experience; and
  • Drive transformation and innovation in your organization.

Want to perform your first journey mapping workshop and need some help? You'll learn how to: 
  • Plan and set up your workshop step by step
  • Guide a team through the journey mapping process.
  • Storytell the experience of key interactions to create empathy.
  • Lead internal experience mapping initiatives that generate actionable insight.

Beginning Monday, Dec. 11, 2017, you can use this toolkit to create your own Journey Mapping Workshop. 

Pre-register now for a discounted rate of $299. (Regular $399.)

The Journey Mapping Toolkit Includes:

  • 1

    Pre-Work: Welcome!

    • Materials You'll Need

    • Welcome to the Journey Mapping Workshop Toolkit

  • 2

    Methodology & Planning

    • Journey Mapping Planning Toolkit

    • Introduction to Journey Mapping

    • Journey Mapping as Storytelling

    • Five Step Journey Mapping Process

    • Key Elements of Successful Journey Maps

    • Step 1: Planning Journey Mapping Activities

    • Step 2: Gather

  • 3

    Preparing for Journey Mapping Workshops

    • Download: Journey Mapping Workshop Toolkit

    • Developing Valid Personas

    • Personas: Activity

    • The Experience

  • 4

    Leading Journey Mapping Workshops

    • Preparing for the Workshop

    • Workshop Rules & Best Practices

    • Identifying Metrics

    • Insights

  • 5

    Validating Findings

    • Download: Journey Mapping Research Toolkit

    • Developing a Research Plan

    • Conducting User Research

  • 6

    Reporting & Driving Innovation

    • Download: Journey Mapping Reporting Toolkit

    • Reporting Journey Mapping Findings

    • Favorite Journey Maps: Activity

    • Create Your Journey Map Deliverable: Activity

  • 7

    The Wrap-Up

    • Evaluation



We offer full refunds
up to 30 days after purchase.


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Take the class
at your own pace and
in your own time.