Where the rubber meets the road.

Let’s face it: Most UX professionals would love to be more confident when it comes to UX research. And it’s not like UX research is optional — either you’re doing it or you’re not really practicing UX.

Would you believe us if we told you that the key to conducting quality UX research isn’t having a Ph.D. or taking multiple statistics classes, but just spending more time with users? And that spending more time with users will actually improve all of your UX work?

You will after taking this masterclass.

UX Research is designed to give you an overview of all the skills and tools you need to handle user research. It’s really a matter of getting out there, talking with people, and observing them as they complete tasks online. We know because we’ve done it — and we have more than a decade of war stories to prove it.

Beginning Monday, March 5, 2018, you can use this 8-week, hands-on, online masterclass to create your own UX research study. The workflow of the masterclass follows the typical research timeline, so you'll be completing your project at a natural pace.

By the end of this masterclass, you’ll be able to confidently:

  • Plan, recruit, test, and report user research.
  • Differentiate between qualitative and quantitative data gathered for user research purposes.
  • Formulate study questions that get the answers you need.
  • Set up a lab that meets the needs of your study.
  • Recruit participants for your study.
  • Moderate a study & collect data.
  • Report research findings.
  • Present findings that get results.

Invest in your career today and have more fun at work in 2018.

Pre-register before Feb. 28, 2018 at a discounted rate. (Regular rate $899.)

Course Curriculum

  • 1

    Welcome! - Start Here

    • Introduction

  • 2

    Overview of User Research

    • UX Research Essentials - Overview, Benefits, Process, & Timeline

    • Storytelling the Purpose of UX Research

    • Activity: Storytelling with Tinker Hatfield

    • Measuring UX

  • 3

    Formulating a Research Plan

    • Establishing Study Goals & Research Questions

    • Building a Research Plan

    • User Research Planning Canvas

    • Sample Test Plans & Test Plan Template

    • Activity: Plan Your Research Project

  • 4

    Selecting Research Methods

    • Activity: Choice, Happiness, & Spaghetti Sauce

    • Selecting a Research Method

    • Research Methods, Research Questions Grid

    • In-Person & Remote Interviews

    • Moderated & Unmoderated Usability Testing

    • Ethnography & Field Studies

    • Activity: The Great Invisible

    • Card Sorting

    • Focus Groups

  • 5

    Recruiting Participants

    • Identifying Target Participants

    • Determining the Number of Participants

    • Providing Incentives & Honorariums

    • Preparing Recruiting Deliverables

    • Sample Screener

    • Sample Participant Recruiting Grid

    • Finding Participants

    • Handling Difficult to Recruit Studies

    • Informed Consent

    • Sample Informed Consent Form

    • Participant Sign In

  • 6

    Preparing to Collect Qualitative & Quantitative Data

    • Avoiding Bias (or the Appearance of Bias)

    • Qualitative Data Overview

    • Quantitative Data Overview

    • Preparing the Moderator's Guide

    • Sample Moderator's Guides

  • 7

    Preparing Lab Environments

    • Moderated & Unmoderated versus In-Person & Remote

    • Putting Together an In-House Lab

    • Renting a Lab

    • Equipment Recommendations

  • 8

    Facilitating Studies & Collecting Data

    • Active Listening

    • The Role & Responsibilities of the Participant

    • The Role & Responsibilities of the Facilitator

    • Facilitating the Research Session

    • The Role & Responsibilities of the Observer

    • Activity: Observing Environments

    • Strategies for Taking Effective Notes

  • 9

    Analyzing Research Data

    • Strategies for Analyzing Qualitative Research Data

    • Quantitative Data Analysis

    • Prioritizing Findings

  • 10

    Reporting Findings

    • Creating a Topline Report

    • Sample Topline Report

    • Creating an Executive Summary

    • Executive Summary Template

    • Reporting Qualitative Research Findings & Recommendations

    • Presenting Quantitative Research Information

    • Sample Research Report Templates

  • 11

    Presenting Research Findings

    • Storytelling Research Findings

    • Choosing the Right Deliverables

    • Communicating Results

    • Creating a Highlights Video

    • Handling Common Problems in Presenting Research

  • 12


    • Present Your Work

    • Evaluation



We offer full refunds
up to 30 days after purchase.


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